With many businesses spending considerable capital on digital marketing to establish brand recognition, many often overlook the power print marketing holds in completing these efforts.
According to Marketing Week, 88% of consumers spent at least 2.8 seconds looking at the print ad, whereas only 4% of people looked at the digital ads. In addition to being comparatively more affordable than other marketing strategies, this survey proves that print marketing can set your brand up for maximum visibility.
Having said that, there’s more to print marketing than meets the eye. Read on, as this article delves into why print materials are essential for maximizing brand awareness.
Benefits of Print Marketing
Reading materials have always been regarded as a tangible experience. They offer a longer-term experience that digital marketing content cannot replicate.
When consumers read an ad on a screen, they often snap out of it quicker due to reduced focus. Multiple factors, including notifications, pop-ups, and multitasking lead to a shorter attention span, making it likely for the consumer to ignore your ad.
On the other hand, a well-designed brochure or a business card establishes a direct connection between the customer and your brand. This kind of engagement is usually a memorable experience, making it more likely for your consumers to remember and gather more information about your business.
According to recent neuroscience studies, print marketing develops a stronger emotional connection with customers.
Print marketing materials last longer in our minds because of the tangible and personal interaction they offer.
When you hold a printed material like a brochure or a newspaper, the parts of your brain responsible for processible visual information become active. This natural reaction to print material affirms that your prospects “feel” more connected to your business when they see a printed ad.
Whether it’s the logo, design, content, printed materials, or visual elements, printed material allows prospects to resonate with it. Provided that your print materials resonate with your brand theme, it’ll reinforce your brand identity, making your brand more memorable.
When your brand theme remains consistent across your brand’s presence online and offline, it helps develop trust among consumers. Consistency in design also helps reinforce your brand story and vision, which can further be elevated through print materials.
Despite tailoring your marketing strategy across your ideal customer profile, your digital ads expand across large audiences and target people with specific interests.
However, when you pair multiple marketing elements like printables and email marketing, it helps you reach your target audiences by leveraging personalized messages. In addition, a study concluded that 70% of consumers are likely to make a purchase decision when reached through personalized emails.
Apart from its impact on creating strengthened brand recognition, running printed ads is relatively cheaper. Ad spaces in well-established to target your niche audiences cost significantly less than buying digital ad spaces on social media.
The collaboration between print and digital marketing is undeniably impactful. Cross-channel marketing utilizes both print and digital strategies to create a cohesive marketing experience.
For instance, adding QR codes on your printed materials can serve as a convenient CTA (call to action), encouraging your prospects to continue their buying journey. If done right, this strategy will help drive more traffic to your website and social media pages.
Such strategies ensure that your brand remains present and consistent across various platforms, allowing you to maximize your brand reach and impact.
With every other brand leveraging online marketing, digital marketing efforts can be easily overlooked or dismissed. Utilizing print marketing allows you to develop offline visibility, diversifying customer reach.
Whether it’s a prominently displayed poster or a strategically placed flyer, your print marketing has the power to reach audiences where digital screens may not be accessible.
Using print marketing ensures that your brand awareness isn’t confined only to the limitations of online marketing.
After Branding – Your Print Marketing Experts
Print marketing is very powerful – there are no two ways about it. However, to maximize its impact, it’s crucial to choose formats, designs, and content that resonate with your ideal customer profile.
As someone gearing their business towards growth, learning the ins and outs of print marketing combined with other strategies can become overwhelming.
Fortunately, we can help you there! Meet After Branding, your holistic growth strategists in scaling and growing your business. We start by analyzing where your business stands today. We then analyze your goals and help you see the growth potential. Finally, we create an actionable plan to get you there.
Let’s connect to see how we can help your business reach its destination!
Final Words
Despite the dominance of digital transformation in marketing, the benefits of print marketing listed above have made one thing clear – Print materials are here to stay! Considering a prominent appreciation by the consumers for the print materials, they are key to developing a deeper connection with your customers.
In addition to its benefits, print materials are a unique way of standing out from your competitors. With many brands sticking to the new norms of digital marketing, the print market will allow you to target customers who usually don’t prefer searching for a brand offering solutions.
It’s worth noting that the power of print materials lies in their efficiency. Being your holistic growth strategist, After Branding is fully geared to help you create print materials that resonate with your targeted audience and expand your customer base.
Let’s get in touch and help you maximize the impact of print materials!
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