It took Betty several months to figure out what her nonprofit would be about. Two months into the process, Betty comes to the realization that it was almost like nobody was noticing her nonprofit organization.
Betty starts complaining, “my nonprofit isn’t being noticed, what am I doing wrong?” Just like Betty, there are many reasons why your nonprofit isn’t being noticed.
What does your brand identifier say about you? In as much as a brand identifier is important, there are additional reasons why your nonprofit is not gaining attention. Stick with us as we uncover how your nonprofit can capitalize on its social media presence.
Key problems and challenges
With over 4.9 billion social media users, many things spark curiosity and capture attention. Since users forget what they don’t see, your nonprofit organization will likely suffer without effective branding strategies. Here are common reasons your nonprofit is going unnoticed and how you can fix it:
- Undefined Brand Identifier
Your brand identifier is the first impression people have of your brand. If you’re trying to sell me something, especially something you know I might not need at the time, it must first be appealing to me. What then makes it appealing and makes me think “oh, this isn’t so bad” is what is called your brand identifier.
The same way I am attracted to your product because it is appealing, is also the same way I will be repelled by it if it’s repulsive. What makes your nonprofit to be “repulsive”? Inconsistent logo, color palette, typography and brand voice.
Solution
The first thing you want to do when running a nonprofit organization is to locate your target audience. Who is your target audience? What kind of content do they want? How do you get them to believe in your cause? Answering these questions helps you think like an average social media user, giving you insights on how to capture their attention.
Even the most diligent people have days when they simply don’t feel like It. With a content calendar, you can plan and schedule content ahead —posting on days when you don’t feel like it (which is completely normal).
One key thing to be aware of when creating social media content for your nonprofit is your tone. If your tone and messaging isn’t consistent, people will start getting mixed signals from you, which will leave them wondering if your nonprofit has clear objectives.
- Poor Audience Engagement
One of the reasons your nonprofit isn’t making sales is poor audience engagement. If your nonprofit doesn’t prioritize engaging with its audience, it becomes easily forgotten.
Solution
Connect with your audience by replying to their DMs, comments, and create polls that promote the essence of your nonprofit business.
Leverage user-generated content like photo contests and challenges to encourage your audience to share experiences related to your cause.
There is always a social media influencer who is genuinely interested in your cause —reach out to them to help expand your reach and boost credibility.
- Using the Wrong Platforms
If your nonprofit isn’t gaining attention, your content style might be targeted at the wrong audience demographics. If you make use of generalized content, the result will be an audience that does not understand your message.
Solution
Identify the types of content for different social media platforms in an attempt to reach out to different audiences. Creating different content does not necessarily mean writing entirely new content; it’s just a way of “saying one thing in different ways.” If it helps you get to where you need to go, then why not?
- Low Visibility and Reach
If you’re not seen, you can’t be heard. If your nonprofit isn’t in the faces of people, then what are the chances of winning an audience who supports your vision? Regardless of the goal of your nonprofit, people need to be able to locate you before they even begin to question if they want to believe in your vision.
Solution
Apply SEO by identifying keywords that would attract your target audience. Integrate these keywords to your website content and social media platforms to become visible to your target audience.
Develop relationships with media outlets and journalists to help boost visibility and credibility. If you can make them believe in your cause, marketing your nonprofit will become much easier
Once you’ve secured their trust, use social media to amplify PR efforts by uploading press releases, and engaging further with media organizations.
- Content Creation Overload
Your nonprofit isn’t a commercial business that is trying to drive sales. All you’re trying to do is to get people to believe in your vision and trust your cause—and a sure way to push them away is by creating too lengthy or complex content.
Solution
Break down long form content and turn it into social media posts that resonates with your audience demographics.
You want to keep your audience hooked on visual content like infographics, images, or videos. Since they are more engaging and shareable, they are a faster way to get people interested in your nonprofit organization.
To conclude
In order for your nonprofit to thrive, you don’t simply require a social media profile-you need a strong brand identity that will differentiate you from other nonprofit organizations. That is where After branding comes in.
At After branding, we can help your nonprofit create a unique brand identifier that will make it credible and recognized, develop some content strategies to maximize audience engagement, and construct a consistent brand message that maximizes credibility.
Your nonprofit must be seen, heard and attract long-term supporters. After branding can help you establish a strong presence that makes an impact.
Ready to level up your nonprofit’s social game? Schedule a call with us today!
