Picture this – you open a business, offer an amazing product, and wait for the customers to drop by. But how does that happen?
In a world crowded with choices, offering an amazing product doesn’t help stand out. You need to do something to let them know your brand exists – and the way you let them is called Marketing. If you want to be seen and remembered in a competitive market, marketing is the way to go.
This blog explores everything you need to know about marketing and how it ensures your brand gets seen and remembered. Read on to discover how marketing can set your business apart!
Understanding Marketing
Marketing is the practice of ensuring that people see your brand. It’s an effective strategy that helps you put your brand in front of your audience and keep them engaged. Marketing includes utilizing different elements to communicate your offerings, values, and brand story to your customers.
Effective marketing ensures that your business isn’t only placed in front of the customers – it also helps in making your brand noticeable and memorable.
The Role of Brand Visibility
Brand visibility means that people see your brand. Think of it as a bridge that connects your business to its target audience. One of the main objectives of marketing is to establish your brand visibility.
Let’s say, you open a brand with a unique product. However, your unique value proposition will go to waste if you don’t establish brand visibility to make people notice you.
When it comes to marketing, brand visibility is an important aspect. It helps ensure that the right people see your brand at the right time.
However, a sound marketing strategy doesn’t stop at creating brand visibility; it also focuses on creating last impressions that stay with your prospects even after they’ve scrolled past your ad, closed your website, or walked out of your store.
The Power of Exposure – How Often Do Customers Need To Hear From You?
It’s an unsaid rule about marketing that getting a customer to connect with your brand requires multiple exposures. According to the experts at After Branding, a customer must see your brand 7-8 times before they start remembering it. Additionally, developing a lasting connection may require up to 12 impressions.
This idea emphasizes that posting once on social media won’t suffice. You must leverage multiple marketing elements and post with consistency to get the required impressions.
The Rule of Seven
To achieve this consistency, many brands adhere to a strategy called the “Rule of 7”. Reinforcing the idea of reaching prospects seven times, this strategy has helped brands improve their visibility. Considering its practical logic, this strategy also increases the chances of your prospects noticing and remembering your business.
The Role of Brand Identifiers
The concept of consistent marketing is to make your brand identifiers more prominent. Brand identifiers are the visual and verbal cues that represent your brand. Brand identifiers often include:
Every time a prospect sees your brand identifiers on your marketing elements, it will reinforce your brand recognition and visibility.
Getting in Front of Your Audience – The Marketing Elements
Considering the importance of marketing with consistency to build brand recognition, it’s crucial to choose the right marketing elements. Using different marketing channels gives you a way to target prospects and establish brand visibility.
Social Media
With more than 5.17 billion active users, social media platforms are one of the quickest ways to build brand recognition. These platforms make it easy to interact with customers, creating a memorable experience for the prospects.
Email Marketing
Although email marketing is one of the oldest ways of marketing, email marketing has been the go-to choice for building familiarity. Using personalized email campaigns goes a long way in keeping your brand on top of your customer’s minds when they require the services you’re offering.
Website
According to Business Dasher, 97% of customers feel aligned to shop from a brand having a website. Think of your website as a digital storefront for your brand. They work great in spreading brand recognition and promoting your brand’s mission and values.
Make Your Brand Seen – The After Branding Method
While this blog highlights some marketing elements, there are more elements that can accelerate your brand visibility significantly. However, it’s best to have expert guidance to decide which marketing elements you should choose, depending on your goals and budget.
Being experienced in helping brands grow holistically After Branding is your ideal choice to make your branding effective. We study market trends and analyze your business needs to create a marketing strategy that brings recognition.
At After Branding, we help you see which marketing elements are most suited to your business needs and will give you the most impressions. We nudge you in the right direction to ensure your business proceeds swiftly to its destination of success.
So, are you ready to boost your brand visibility? Let’s partner up and make your brand the next big thing!
Final Words
Marketing is an important paof in your journey to success and helps you establish brand identity and recognition. When you use the right marketing elements and target the right people, your brand quickly builds familiarity, boosting brand loyalty.
However, it’s crucial to establish a sound marketing strategy. A sound marketing strategy focuses on building visibility, engagement, and using the right elements. After Branding has the expertise to help you create a marketing strategy that drives brand recognition and business growth. Let’s propel your business forward!
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