Have you noticed a brand having a very low interaction on social media platforms despite posting regularly?
This consistency stems from the common concept that simply posting content on social media helps establish your brand’s presence and drive sales. However, the impact of marketing goes beyond simply posting content online – it’s about crafting a lasting impression that connects with your customers at a deeper level.
After thorough research on many online stores, our experts have identified the three common marketing mistakes that e-Commerce stores make.
Read on as we discuss these pitfalls in detail and offer insights that will convert your marketing into a customer magnet!
Mistake 1 – Posting Content ≠ Marketing!
Over our two decades of experience, we’ve noticed many e-Commerce owners fall into the trap of equating content posting with marketing. There’s a common belief that posting on social media platforms or sending out newsletter is all it takes to engage your customers and prospects.
In reality, posting content without having a cohesive strategy and a plan will only disrupt your business’s brand identity.
Meet John, The Marketing Keyboard Warrior
Let’s look at John’s experience. John launched an online store selling custom-designed sneakers. Being motivated by his eagerness of making his venture a success, John started stuffing his brand’s social media accounts with daily pictures and updates.
To his surprise, regularly posting didn’t help him achieve his vision of customers yelling “take my money, now!”. While the comments on his reels and posts appreciated the creativity of these posts, most of his prospects were only liking and moving forward, as if wishing him well and moving on.
It took him about three months to realize that posting isn’t enough – his posts were lacking a crucial element: a compelling story, leaving his posts unable to create a lasting impression on the prospects.
The After Branding Solution
John was missing the key point of marketing – Marketing isn’t about the quantity of posts; it’s about the quality and your ability to maintain the consistency.
Marketing is all about researching your market, understanding how your business impacts your customers, and crafting every message to make your brand memorable.
Even then, it’s crucial to understand that a prospect may not interact with you at the first interaction. According to a research, it takes about 7-8 touch points for a prospect to notice you and up to 12 touchpoints for them to make a purchase decision.
This study reinforces the idea that your marketing strategy must be cohesive and targeted to create a lasting impression on your audience.
Mistake 2 – Skipping Branding
Let’s ask you a question – When you hear the word, “Branding”, what comes to mind?
Many of you will say logos, colours, or taglines – or even all these combined. Here’s the real picture: Branding is more than these elements – it’s the process of making your business recognizable and memorable for the customers.
Many e-Commerce stores focus on focusing offering high-value products so much that they forget they need a way to tell the world about it.
Here’s a hard truth of running an e-Commerce store: Even if you sell the best products, your customers won’t just stumble across your brand – you will need a solid brand identity to make your brand memorable for the customers.
Emily’s Store – An e-Commerce Store As Rare As Diamonds
Having a keen eye for fashion, Emily decided to leverage her expertise and launch her boutique e-Commerce store. In her search for finding the best products, Emily continued her journey without a solid brand identity.
While her website had an intuitive design, a collection of pretty pictures and product descriptions, her brand felt like a blank page with scribbled lines without a brand story. When prospects visited her website, they didn’t anything convincing, struggling to differentiate her business from her competitors.
The After Branding Fix Every e-Commerce Store Needs
At After Branding, we see running a business like climbing a staircase to reach your business goals. The very first step on your journey towards success is Branding.
Branding is all about helping your business create a lasting impression by aligning the three levels of returns of your customers. A picture-perfect Branding is a trio of these three elements:
- Brand Identifiers
Your brand’s name, logo, and tagline are known as brand identfiers. Your brand identifiers must resonate with your customers at first flance.
- Brand Story
Brand story is about sharing your vision and the struggles that motivated you to start your brand. Brand stories should always be branded in truth and must show how your business addresses customer needs, creates social values, and leave a positive impact.
- Brand Theme
Consistency is key – Whether it’s your website, social media posts, or printed material, a constant brand theme guarantees that a customer has a constant, cohesive brand impression no matter how they interact with it.
Considering that the competition in the e-Commerce industry has reached an all-time high, starting your brand is like setting up shop in a busy marketplace. Skipping branding is like hoping your products speak for themselves without ever interacting with the customers.
Final Words
With over 30.7 million e-Commerce stores worldwide and more opening every day, the e-Commerce industry has undoubtedly become competitive. In such a competitive landscape, every mistake means losing a customer.
Whether it’s neglecting branding, being hard for the customers to find, or posting without a strategy, each of these pitfalls could cause irreversible damage to your brand’s reputation.
The truth is, your e-Commerce store can’t afford to make mistakes – and that’s where we come in! With over two decades of experiencing helping businesses grow at scale, After Branding is your dedicated partner to achieving your business goals.
Our GAS Method is designed to help e-Commerce stores like yours focus on all crucial elements and ensuring no stone remains unturned. Our experts ensure your customers can easily find your brand and tailor your e-Commerce store as their go-to choice.
So, are you ready to dominate the e-Commerce industry with your innovative products? Schedule a free consultation today and we’ll help you create a strategy that puts your e-Commerce store in the spotlight!
