Building Brand Recognition – The Role Of Search Engine Optimization
Considering the ever-growing competition, it has become significantly difficult for SMBs (Small and medium-sized businesses) to stand out in today’s competitive market. To develop your position in this competitive market, you must focus on building brand recognition. As a business struggling to develop a prominent position in the market, having your name appear as one […]
How Social Media Marketing Grows Your Customer Base
Want to capture the attention of your prospects quickly? Social media trends are the key. With over 63.7% of the world’s population on social media, using social media amplifies your business growth. Despite its strength in establishing brand recognition, approximately one-third of small businesses lack social media accounts. With more than 5.17 billion estimated social […]
Why Print Materials Are Essential for Maximizing Brand Awareness
With many businesses spending considerable capital on digital marketing to establish brand recognition, many often overlook the power print marketing holds in completing these efforts. According to Marketing Week, 88% of consumers spent at least 2.8 seconds looking at the print ad, whereas only 4% of people looked at the digital ads. In addition to […]
Why Having A Website Is Necessary For Businesses Today
With technology on the rise, everything including consumer behavior has changed to adapt to the evolving technologies. For instance, 7/11s, popular not so long ago, have now been replaced by websites and mobile apps that allow consumers to shop from the convenience of their homes. Research conducted by eMarketer and Statista suggests that online retail […]
Marketing 101: How To Make Your Brand Seen and Remembered
Picture this – you open a business, offer an amazing product, and wait for the customers to drop by. But how does that happen? In a world crowded with choices, offering an amazing product doesn’t help stand out. You need to do something to let them know your brand exists – and the way you […]
What Your Brand Theme Says About Your Business
Have you ever wondered why you are drawn to certain brands when looking to buy something? It’s the brand theme that does the magic. You may have noticed brands following a consistent color scheme and design throughout their websites, social media handles, or printed materials. But why do brands feel the need to follow color […]
Why Every Business Needs a Brand Story
With the market becoming competitive daily, consumers are often bombarded with information every second by businesses. Businesses do so to constantly gain consumer attraction. According to Samba Recovery, the average attention span for a person these days is 8.25 seconds. This statistic signals a small window for businesses to gain the attention of their consumers, […]
What Are Brand Identifiers, and Why Are They Necessary?
Think about any iconic brand. What’s the first thing that comes to mind? Is it the logo? Whether it’s Apple, Microsoft, or Pepsi, their unique logos instantly paint a picture of their brand in the consumer’s minds. That’s how brand identifiers work. They are what sets a brand apart and makes it memorable. Amidst the […]
Branding Essentials: The Three Levels of Return in Business Success
According to Statista, approximately 44.9 million businesses started in 2024! As a business owner competing against 44.9 million other people, how do you plan to stand out? The answer is simple – Branding. Think of any Fortune 500 company. Have you ever wondered how they got there? By creating a brand designed to leave a […]