Marketing 101: How To Make Your Brand Seen and Remembered
Picture this – you open a business, offer an amazing product, and wait for the customers to drop by. But how does that happen? In a world crowded with choices, offering an amazing product doesn’t help stand out. You need to do something to let them know your brand exists – and the way you […]
What Your Brand Theme Says About Your Business
Have you ever wondered why you are drawn to certain brands when looking to buy something? It’s the brand theme that does the magic. You may have noticed brands following a consistent color scheme and design throughout their websites, social media handles, or printed materials. But why do brands feel the need to follow color […]
Why Every Business Needs a Brand Story
With the market becoming competitive daily, consumers are often bombarded with information every second by businesses. Businesses do so to constantly gain consumer attraction. According to Samba Recovery, the average attention span for a person these days is 8.25 seconds. This statistic signals a small window for businesses to gain the attention of their consumers, […]
What Are Brand Identifiers, and Why Are They Necessary?
Think about any iconic brand. What’s the first thing that comes to mind? Is it the logo? Whether it’s Apple, Microsoft, or Pepsi, their unique logos instantly paint a picture of their brand in the consumer’s minds. That’s how brand identifiers work. They are what sets a brand apart and makes it memorable. Amidst the […]