Why Every Business Needs a Brand Story
With the market becoming competitive daily, consumers are often bombarded with information every second by businesses. Businesses do so to constantly gain consumer attraction. According to Samba Recovery, the average attention span for a person these days is 8.25 seconds. This statistic signals a small window for businesses to gain the attention of their consumers, […]
What Are Brand Identifiers, and Why Are They Necessary?
Think about any iconic brand. What’s the first thing that comes to mind? Is it the logo? Whether it’s Apple, Microsoft, or Pepsi, their unique logos instantly paint a picture of their brand in the consumer’s minds. That’s how brand identifiers work. They are what sets a brand apart and makes it memorable. Amidst the […]