Why Your E-commerce Store isn’t Making Sales
Whether or not an e-commerce store will make sales is not totally dependent on the quality of its product. Customers struggle to patronize e-commerce stores for various reasons, but trust is a key factor. Customers hesitate to buy from a store that doesn’t guarantee authenticity or secure payment methods. At the core of this hesitation […]
The Sales Fundamentals: Guiding Customers to Confident Choices
Based on many explanations of sales over the internet, most of them boil down to just being a transaction. However, there’s more to sales than what many perceive.
How Networking Fuels Your Business Growth
As a small business owner, achieving success is no longer just about what you know-it’s also about who you know. Emerging as a powerful tool for growth, networking is an effective way for businesses like yours to build relationships, exchange ideas, and unlock opportunities. Whether you’re a small business owner or a self-driven individual, networking […]
The Influencer Effect: How They Amplify Brand Reach
In an era where digital marketing reigns supreme, many brands are focusing solely on algorithms and analytics, leading them to believe that traditional strategies like word-of-mouth marketing are outdated. But that couldn’t be further from the truth! Whether you’re a global enterprise or a local startup, influencers—modern-day word-of-mouth powerhouses—offer incredible value by amplifying your brand’s […]
Adding Value For Your Customers Through Promotional Items
Seeing a significant increase in digital marketing strategies, many businesses have started believing that promotional item marketing has become obsolete. But that’s far from the truth! Whether you’re a Fortune 500 or an SMB looking to make its mark, promotional items offer significant value for your business. The reason promotional items are successful is that […]
Why Local SEO Matters
In today’s competitive market, small and medium-sized businesses (SMBs) need every edge possible to measure up to the competition. One such tool is local SEO. Local SEO stands out as one of the most viable strategies for maximizing a brand’s online visibility. But what is local SEO, and why does it matter? Read on, as […]
How Volunteering Helps You Boost Business Reputation
When many people hear the word “business,” they often think of it as an organization selling services and compensating its employees. As the business world evolves, customers and employees look for more than just a simple value exchange—they look for contentment and a show of heart for others. One of the best ways to show […]
Sponsorship Marketing: Your Guide to Enhancing Brand Recognition
Imagine this – a bustling event filled with energy, where your business’s branding prominently shines on banners, merchandise, and every other possible spot. The event attendees and your target audience will instantly be moved to connect your brand with a positive experience and your story will live on even after the event concludes. This is […]
How Publications Position You As An Industry Expert
Despite the wide range of marketing strategies and tactics for building online visibility, publications have stood the test of time. Publications can help you stand out as a reputable expert in your industry. Whether it’s books, articles, or industry reports, publications offer a unique opportunity to showcase your expertise, build trust with your audience, and […]
The After Branding’s Guide to Webinars
In a crowded market, it’s not enough to simply keep up with the competition – you need to lead. Many people majorly believe that hosting a webinar is just about sharing information. But there is more to webinars – they allow you to establish yourself as an industry expert. But not every webinar is created […]