Marketing for Businesses – Why It Starts After Branding
If you follow our blog posts, you might start to wonder whether we truly understand that marketing is important. The answer is—yes, we do. But we also know that your marketing strategy cannot succeed if your branding is poor. This blog post will answer those lingering questions on your mind and help you understand the role branding plays […]
The Branding Cheat Sheet Every Business Needs
Regardless of how much you invest in your business, without identifying the key factors that make a business stand out, you’ll continue to struggle with growth. As a business owner, you may already have figured out the importance of strong branding—but what makes your brand truly unique? And how can you ensure it appeals to […]
How Brand Identifiers Make Your Brand Recognizable
Let’s start with a simple truth of running a business: if your target audience doesn’t recognize you, they’ll forget your business – and if they forget you, they won’t buy from you. This statement is enough to emphasize the importance of building a strong brand recognition. Being a part of branding, recognition is the first […]
Common Marketing Mistakes That E-Commerce Stores Make
Have you noticed a brand having a very low interaction on social media platforms despite posting regularly? This consistency stems from the common concept that simply posting content on social media helps establish your brand’s presence and drive sales. However, the impact of marketing goes beyond simply posting content online – it’s about crafting a […]
How to Establish a Solid Brand Identity as an E-commerce Store
If you own a regular day-to-day market store, you might not need to be known for anything to flourish. You just need people to trust your brand, and that can be achieved without a lot of complexities. In the case of an e-commerce store, things are quite different. Building trust relies greatly on your brand […]
The 3 Levels of Return Your Business Can’t Skip
Meet Jane, a boutique skincare owner who launched her “revolutionary” serum. Jane spent countless hours and determination to guarantee the serum delivered the results. Unfortunately, she didn’t have a strategy to make her serum the go-to choice for the customers. Instead of explaining what benefit serum offered to her customers, Jane leveraged the clinical jargon […]
An Expert’s Guide to Making Your Restaurant Unforgettable
If you’ve ever visited a local food store in a rural area, you’ll agree that some of these small restaurants make good food. But what makes you hesitant to return? Your answer might be something around “aesthetics” right? You may not have realized it, but despite the delicious food, something about the overall experience may […]
Why Non-profits Lack Traction
Over 80% of non-profits struggle to get consistent supporters due to weak branding, marketing and engagement strategies. As relevant as having a vision for your non-profit is, without well planned strategies, you’ll struggle to capture attention. If your non-profit doesn’t have a clear message or cannot effectively communicate its aim, how can you expect people […]
Why is my Nonprofit not Growing?
It took Betty several months to figure out what her nonprofit would be about. Two months into the process, Betty comes to the realization that it was almost like nobody was noticing her nonprofit organization. Betty starts complaining, “my nonprofit isn’t being noticed, what am I doing wrong?” Just like Betty, there are many reasons […]
How Branding Drives E-commerce Sales
In the competitive world of e-commerce, having great products isn’t enough to make you stand out, great branding does the magic. While an e-commerce business may need good products to have a good image, it survives and thrives through its branding. Through a sound branding strategy, your business stands out from competitors. Why? Because your […]