An Expert’s Guide to Making Your Restaurant Unforgettable
If you’ve ever visited a local food store in a rural area, you’ll agree that some of these small restaurants make good food. But what makes you hesitant to return? Your answer might be something around “aesthetics” right? You may not have realized it, but despite the delicious food, something about the overall experience may […]
Why Non-profits Lack Traction
Over 80% of non-profits struggle to get consistent supporters due to weak branding, marketing and engagement strategies. As relevant as having a vision for your non-profit is, without well planned strategies, you’ll struggle to capture attention. If your non-profit doesn’t have a clear message or cannot effectively communicate its aim, how can you expect people […]
Why is my Nonprofit not Growing?
It took Betty several months to figure out what her nonprofit would be about. Two months into the process, Betty comes to the realization that it was almost like nobody was noticing her nonprofit organization. Betty starts complaining, “my nonprofit isn’t being noticed, what am I doing wrong?” Just like Betty, there are many reasons […]
How Branding Drives E-commerce Sales
In the competitive world of e-commerce, having great products isn’t enough to make you stand out, great branding does the magic. While an e-commerce business may need good products to have a good image, it survives and thrives through its branding. Through a sound branding strategy, your business stands out from competitors. Why? Because your […]
Why Your E-commerce Store isn’t Making Sales
Whether or not an e-commerce store will make sales is not totally dependent on the quality of its product. Customers struggle to patronize e-commerce stores for various reasons, but trust is a key factor. Customers hesitate to buy from a store that doesn’t guarantee authenticity or secure payment methods. At the core of this hesitation […]
The Sales Fundamentals: Guiding Customers to Confident Choices
Based on many explanations of sales over the internet, most of them boil down to just being a transaction. However, there’s more to sales than what many perceive.
How Networking Fuels Your Business Growth
As a small business owner, achieving success is no longer just about what you know-it’s also about who you know. Emerging as a powerful tool for growth, networking is an effective way for businesses like yours to build relationships, exchange ideas, and unlock opportunities. Whether you’re a small business owner or a self-driven individual, networking […]
The Influencer Effect: How They Amplify Brand Reach
In an era where digital marketing reigns supreme, many brands are focusing solely on algorithms and analytics, leading them to believe that traditional strategies like word-of-mouth marketing are outdated. But that couldn’t be further from the truth! Whether you’re a global enterprise or a local startup, influencers—modern-day word-of-mouth powerhouses—offer incredible value by amplifying your brand’s […]
Adding Value For Your Customers Through Promotional Items
Seeing a significant increase in digital marketing strategies, many businesses have started believing that promotional item marketing has become obsolete. But that’s far from the truth! Whether you’re a Fortune 500 or an SMB looking to make its mark, promotional items offer significant value for your business. The reason promotional items are successful is that […]
Why Local SEO Matters
In today’s competitive market, small and medium-sized businesses (SMBs) need every edge possible to measure up to the competition. One such tool is local SEO. Local SEO stands out as one of the most viable strategies for maximizing a brand’s online visibility. But what is local SEO, and why does it matter? Read on, as […]