Considering the ever-growing competition, it has become significantly difficult for SMBs (Small and medium-sized businesses) to stand out in today’s competitive market. To develop your position in this competitive market, you must focus on building brand recognition.  

As a business struggling to develop a prominent position in the market, having your name appear as one of the top search results works wonders. This practice of elevating your position in search results is called Search Engine Optimization (SEO).  

In addition to building brand recognition, SEO helps in painting your brand as a reliable solution. Let’s dive deeper into the role of search engine optimization in building brand recognition.  

Why SEO Is Your Best Friend  

SEO is more than just a traffic-gaining tool for your website – it’s an effective strategy that can establish an active brand presence on the internet. Making your brand messaging prominent, SEO ensures your business can reach a broader audience that meets your Ideal customer profile (ICP).  

Following are some ways how SEO can help your business gain momentum and expand its customer base:  

Boosts Rankings  

The main goal of search engine optimization is to increase traffic on your website. Many experts suggest SEO as a go-to choice since it puts you in touch with people who may not know about your business.  

Through strategies like keyword implementation and meta descriptions, SEO establishes your business as the ideal solution to your prospect’s problems. Considering that it helps your brand appear in personalized searches, it increases the number of conversions.  

Depending on your industry, a well-rounded SEO strategy could help you retain the top rank for years! Being one of the first-ranking websites will make your brand come off as a trusted option, helping you elevate brand recognition.  

Brand Recognition  

Search engines like Google have become an effective solution for businesses to establish a remarkable position. Remember, if you aren’t performing SEO to rank your business, your competitor will take that edge.  

Using the right keywords is the key to claiming one of the top spots in search engine result pages (SERPs). If you have a website, it’s worth noting that you’ll always rank for your brand name anyway. But what about all the other queries and problems that revolve around your offerings?  

When you use industry-related keywords, your business starts appearing as one of the top solutions to the prospect’s problem. High ranking on SERPs equals trust which improves your click-through rate (CTR).  

Organic Traffic Growth  

An obvious benefit to being one of the top-ranking websites on SERP is more organic traffic. In marketing, organic traffic refers to any number of people visiting your website by self-discovering your brand.  

If done well, SEO helps you gain traffic from search engines without investing in paid marketing. As an SMB looking to grow, utilizing SEO optimization may mitigate the need to invest in paid marketing strategies, helping you save valuable capital.  

With over 7 billion searches every day on Google, using SEO can help you target an audience that uses search engines to find products or information online.  

A 24/7 Marketing Strategy  

Even when your doors close for business, your SEO strategies don’t stop working. Your SEO strategies work all day, every day to ensure your prospects can find your business at any given time!  

According to WebFx, Google processes more than 60,000 searches a second. Considering the number of seconds present in a day, you’d need to be a math guru to calculate the total number of searches that Google processes in a day. However, you don’t need to be a math expert to denote that with a good SEO strategy, the chances of a prospect finding your business are significantly higher!  

With SEO, you’re not trying to reach your target audience with a billboard that they spot while driving by – you’re establishing your position as the ideal solution when they are looking for something that your business offers.  

From that perspective, SEO helps in promoting your business to your customers, but in a non-promotional way!  

Helps You Target Consumers At Every Stage Of The Buying Funnel  

With content marketing on the rise, SEO has become even more valuable for businesses. From infographics to blog posts, content marketing includes many marketing elements that enable you to connect with consumers at every stage of the buying journey.  

Content marketing, when paired with SEO generates 54% leads compared to traditional marketing. Given its non-marketing nature, many consumers prefer these marketing strategies to direct pitches.  

When you create original content like blog posts for your business, it helps build brand awareness and customer loyalty for your business. Such approaches create a win-win situation for your business as well as your consumers.  

Build Brand Recognition With After Branding  

The benefits of SEO aren’t only confined to gaining the top spots on SERPs – it can also help build meaningful connections with your audience, drive organic growth, and establish your business as the ideal solution.  

However, to make the most of SEO, it’s crucial to use strategies geared for success. As a SMB looking to grow, you’re likely to be overwhelmed with thousand other things to grow your business. With so many other things to focus on, dedicating time to learn about SEO best practices could become overwhelming.  

That’s where we come in! Meet After Branding, your holistic growth strategists. With over two decades of experience  in helping business grow, we start by analyzing your business objectives. We then analyze your target audience to create an SEO strategy geared for success. These SEO practices establish brand recognition and develops it’s position as a trusted solution.  

So, are you ready to make your brand stand out? Let After Branding be your partner in SEO success and unlock holistic growth today!  

Final Words  

SEO is no longer an optional strategy – it has become an essential tool for your business to build brand recognition. This article glances over few of the many benefits that an a well-rounded SEO strategy can offer for your business.  

So, what’s the wait? Let’s get in touch and take the first step towards making your business the go-to choice for your target audience!