With technology on the rise, everything including consumer behavior has changed to adapt to the evolving technologies. For instance, 7/11s, popular not so long ago, have now been replaced by websites and mobile apps that allow consumers to shop from the convenience of their homes.   Research conducted by eMarketer and Statista suggests that online retail

For a business to be successful, it needs to have an effective marketing strategy. One of the very first and crucial considerations of this process is knowing who you’re marketing to, or as the term goes for it, know your ICP.   At its core, an ICP is an important part of marketing. It’s how you

In an era where brands constantly compete for visibility, standing out is no longer a goal – it’s a necessity. As a small or mid-sized business, many of them operate with limited resources and time. This scarcity of resources makes the path feel like a race against time.   To gain visibility, you have to work