With technology on the rise, everything including consumer behavior has changed to adapt to the evolving technologies. For instance, 7/11s, popular not so long ago, have now been replaced by websites and mobile apps that allow consumers to shop from the convenience of their homes.
Research conducted by eMarketer and Statista suggests that online retail sales have accumulated more than $6.51 trillion. This statistic shows websites and online presence to be the go-to source for making convenient purchasing decisions.
Seeing the changing consumer behavior, it has become crucial for businesses to adapt their marketing strategies. This blog explains why having a website is necessary for businesses today!
Why Having A Website Is Necessary For Businesses Today?
Your Customers Expect You To Have A Website
Considering the shift in consumer behavior, consumers nowadays prefer choosing the most convenient choice. To that extent, customers these days expect you to have a website.
Your website serves as an informational guide about your business and allows your customers to gain important information and discover your products.
On the other hand, having a website as a business owner helps you generate better opportunities, increase brand recall value, and promote goodwill in front of your target audiences. This factor makes your website a perfect marketing accelerator.
Lets Customers Know About Your Brand’s Existence
As a recently launched company, finding new business is a challenge. In most cases, it doesn’t indicate anything wrong with your offerings. It’s usually because your target audience doesn’t even know you exist!
Creating a website is an excellent marketing accelerator that serves this requirement. Apart from highlighting your existence, creating a website will also allow your customers to gain more knowledge about your business or products.
Helps You Establish a Reputation
In today’s market, it’s impossible to establish your image as a legitimate business without having a website. Having a website offers social proof and helps your business establish its credibility as an ideal choice to address customer’s pain points.
Having a website communicates to your customers that you’re offering something valuable. As your website develops trust with prospects, you’ll see more customers pouring in to buy your offerings.
Improves Customer Experience
Before consumers make a purchasing decision, they’re likely to have questions about your services/products or any other steps. Websites usually include elements like chatbots and contact forms. These solutions give your customers a way to route their questions to you.
Having a website with an intuitive design also makes it easier for customers to navigate your website. Easy navigation enables them to discover your products, promotions, or any must-know information in one place.
Complements Digital Marketing Efforts
A website is a strong staple for many marketing accelerators, including social media marketing. A responsive and user-friendly website solidifies your marketing efforts by helping you create an email database.
This email database gives you a chance to find leads interested in purchasing your offerings. A responsive website also drives organic traffic to your website, boosting your chances of developing brand reputation and visibility.
Additionally, when you run targeted ads on social media, having a website can help you develop landing pages for these ads. Re-directing interested prospects to your ads offers convenience for the customers and provides you a highly motivated lead who is likely to buy from you.
Solidifies Local Presence
In addition to helping you target customers located far away, an intuitive website can also help improve local SEO! Research by Safari Digital concluded that approximately 97% of users utilize search engines to shop at local businesses.
Building a website allows you to develop brand visibility in front of local markets. Considering that shopping from local stores is relatively convenient, developing a Local SEO-friendly website increases your chances of developing a bigger customer base.
Solidify Your Presence With After Branding
A website is more than a stylish catalog loaded with fancy images, videos, or rich text. It’s a crucial part of your branding and marketing strategy. When you create a website, you must ensure that’s well-designed and intuitive.
Creating such a website requires significant skill and attention to detail. As a startup business, it’s challenging to find the time needed to learn these skills and create a fully-functioning website.
Fortunately, we have you covered! With over two decades of experience, After Branding has helped many businesses achieve their goals. We connect with you as your holistic growth strategists and help you see:
So, are you looking for a website that delivers your marketing message without skipping a beat? Let’s get in touch and create your business a website that addresses your visitor’s pain points!
Final Words
With consumers having so many options to choose from, it has become crucial for businesses to develop online visibility. In today’s market, where every brand is competing to develop brand visibility, having a website has become crucial.
Having a website lets your ideal customer profiles know you exist, which is the very first step towards growing your business.
Partnering with a holistic growth strategist like After Branding is one of the fastest ways to develop an effective website. From communicating your brand story, and values, and strengthening your brand reputation, our experts ensure your business remains on its way to reaching new milestones.
So, are you ready to grow your customer base? Let’s get in touch and make you a website that speaks volumes!
