In an era where brands constantly compete for visibility, standing out is no longer a goal – it’s a necessity. As a small or mid-sized business, many of them operate with limited resources and time. This scarcity of resources makes the path feel like a race against time.
To gain visibility, you have to work on making your brand noticeable, or as some would say in other words, do marketing. Designed to help your brand gain credibility, marketing is an impactful strategy to let customers know your brand exists.
But for marketing to be beneficial, it’s crucial for you to understand the different aspects of marketing and their role. At After Branding, we believe marketing is powered by six “accelerators”.
So, what are marketing accelerators and how do they fuel brand success? Let’s find out!
What Are Marketing Accelerators?
As denoted by our experts, marketing accelerators are an integral part of marketing. Think of them as a checklist to ensure your brand attracts, engages, and retains customers. These accelerators represent the core values that influence how a brand is perceived by its audience.
Think of them like pistons in an engine, working collaboratively to create momentum and to keep your brand in the spotlight.
Unlike the typical shenanigans that don’t yield any long-term results, marketing accelerators are defined for endurance. Focusing on them will not only help you make your brand seen but also build lasting relationships with your customers.
After Branding’s theory of marketing depends on six accelerators. Following is a breakdown of each marketing accelerator and why does it matter:
The Six Accelerators
Price
When it comes to selling a service/product, many customers see price as the deciding factor. No matter how impressed a prospect is by your offerings, he’ll walk away if he can’t afford it. Depending on how you position your price, it can become a power accelerator or brand perception.
At After Branding, we believe that the right formula for setting the price is balancing the profitability and affordability of your customers. This margin can help you stand apart from your competitors, boosting your brand recognition and visibility.
Actionable Tip
With our pricing formula in mind, there’s more to keep in mind to set the price right! Analyze your market and decide on a pricing strategy that matches your brand value. While going too low will make pricing a customer magnet, it will communicate the perception that your brand compromises on quality.
On the other hand, setting the price too high might create an impression of quality but will make it difficult to find customers as an SMB.
Reputation
Reputation is what customers see or say about your brand. It’s a cumulative result of customer experiences, brand values, and public perception.
For a brand to establish a positive reputation, it must focus on engaging customers positively and remain consistent. When your reputation is set in stone, customers will choose your brand, even if other brands offer the same products for lower prices.
Actionable Tip
When you get satisfied customers, ask them to leave a positive review online. Additionally, focus on responding to feedback, whether it’s negative or positive. Customer engagement shows you care about your customers and listen to their feedback.
Familiarity
Familiarity is all about positioning your brand as the “top-of-mind” choice for your customers. It’s about staying present online, maintaining customer engagement, and consistently fortifying your brand theme.
Boosting familiarity requires smart use of your marketing tools, enabling you to use them correctly and make the best of them. As more and more people become familiar with your brand, you’ll see customers coming to buy from you, instead of having to go to them.
Actionable Tip
Leverage marketing elements like social media marketing and sponsorships that resonate with your brand’s story and theme. When running social media posts, you must ensure your visual elements, including the color theme and logo remain consistent across your all online presences.
Functionality
Functionality means fulfilling your promise to your customers by ensuring your offerings meet their expectations. For a product to be functional, it must be made from quality materials, be easy to use, and have effective support.
This marketing element builds reputation and familiarity, increasing your chances of scoring repeat and new customers.
Actionable Tip
When you sell your products, work on gathering feedback regularly. Customer feedback offers actionable insights that can help you improve your product and dominate the market. Invest in quality control and provide additional training for your customer support, so your customers walk away happy.
Need
Being a crucial part of marketing, need trumps everything. When your customer has a problem, they have a need – by building on the previous marketing elements, you ensure your customers can find you when they need to make a purchase.
When your brand speaks to the needs of customers, it helps you stand out as the go-to choice for prospects. It helps you build a reputation that your brand is well-suited to handle their needs.
Actionable Tips:
Listen to customer feedback and study market trends. Being caught up on the latest trends will allow you to see what changes you can make to your offering to make your products look like the ideal choice.
Connection
When it comes to marketing, it’s not a one-time deal. It’s about connecting with your customers via your offerings such that they induce a positive change in their lives. To build connections, you must cater your offerings to address the three levels of return of your customers.
Actionable Tips:
Focus on putting your brand story at your presence’s forefront. Sharing your brand story will help you resonate with your customers and make them feel valued.
Final Words
With so many marketing strategies, it has all started to blend in and look like a waste of resources and time. However, if done right, marketing could be the key to growing your brand exponentially. At After Branding, we understand the value of marketing and the necessity to do it right.
Combining these marketing elements, we have been helping brands build credibility and stand out for over two decades. By leveraging these marketing elements, we help you compete with your competitors and build a firm standing in your industry.
So, are you ready to leverage these accelerators and market your way towards success? Let’s talk and see how After Branding can help you get there!
